January in the Midwest is an interesting time of year. We’ve powered through the winter holidays; eaten our fill of sugar cookies; made New Year’s resolutions to never eat sugar cookies again . . . and now, we wait for spring. It could happen tomorrow, or it could take five months. We never really know. The gray skies, icy pavement and minimal daylight hours aren’t for everyone, but I have an unusual fondness for this season. This is the time when I plan for everything that’s ahead in the coming year.
First, the look back. I like to take stock of the previous year, thinking about what went well and where I want to grow.
Below are some of my favorite projects from 2022, and a heartfelt shout out to my amazing clients who invited me to be part of their storytelling.
Some may question the wisdom of a business owner who touts areas for improvement on his blog site, but I’m a transparent kind of guy. So in addition to the wins above, I’m also sharing an area where I want to grow in 2023. For those who have worked with me for a while, I hope I have successfully conveyed how much I appreciate candid feedback. I truly do. My goal in the coming year is to ask for input and feedback even more often. Brands and aesthetics evolve over time, and I want everyone I work with to feel comfortable saying, “hey, that look worked 3 years ago, but we need cooler lighting for our new marketing pieces.” Roger that.
Next, the look ahead. #architecturalphotography offers an incredible way to spend my days. I’m looking forward to the year ahead and the promise it holds!
